las vegas home and real estate
free real estate advertising las vegas
real estate school in las vegas
lake las vegas real estate
real estate homes selling by owner in las vegas
las vegas real estate lake las vages
estate house las real vegas
estate las real sale vegas
las vegas and real estate
estate las market real vegas
las vegas real estate appraisers
luxury las vegas real estate
real estate las vegas buyer
las vegas real estate investment analysts
com estate las real vegas
las vegas real estate listings
real estate schools las vegas
las vegas homes and real estate
estate industrial las real vegas
las vegas home real estate
commercial real estate las vegas nevada
real estate asist to sell las vegas
las vegas real estate rentals
key real estate school las vegas
estate las real seminar vegas
real estate appraisal las vegas
advanced real estate teams las vegas
real estate las vegas condo
las vegas real estate properties
las vegas real estate agent
las vegas real estate inspectors
las vegas real estate martino
las vegas real estate jennifer holien
creative estate las real vegas
estate las real trend vegas
las vegas real estate sales
las vegas naples florida real estate
estate las las nv nv real vegas vegas
las vegas real estate school
east las vegas real estate
| This article does not cite any references or sources. (October 2007) Please help improve this article by adding citations to reliable sources. Unverifiable material may be challenged and removed. |
Real Men of Genius is a popular long-running humorous series of one-minute-long American radio advertisements for Bud Light beer created by copywriter Bob Winter. Each sixty-second ad pays mock tribute to an "unsung hero". The series began in 1999 and was originally called Real American Heroes. The name was changed after the 9/11 attacks, as Anheuser-Busch felt that they could not continue to use the term "hero" in that context after so many people had performed genuine acts of heroism. As of 2006, over 100 installments in the series have been produced. Winter's campaign has since become the most award-winning radio campaign in the history of advertising. Television versions have also been produced of some of these spots beginning in 2003. The first two TV versions were "Mr. Footlong Hot Dog Inventor" and "Mr. Really Bad Toupee Wearer".
The ads feature a somber-but-sarcastic announcer (Pete Stacker) and an unctuous rock singer who echoes the announcer's sentiments over schmaltzy "dramatic" piano music. The rock singer's vocals are by original Survivor lead singer David Bickler (who oddly enough met Survivor co-founder Jim Peterik while doing commercial jingles in the mid 1970s) and is known for such songs as Eye Of The Tiger, Poor Man's Son, Caught In The Game, American Heartbeat & Rebel Girl. The music, designed to spoof the 1980s power ballad and 1980s advertising, was composed by Sam Struyk and Sandy Torano at Scandal Music, Chicago. A female gospel-style chorus is also heard in many of the ads.
The popularity of the series, which is seen as a parody of 1980s beer advertising (including Budweiser's own from that era), led to many of the commercials being traded on peer to peer file sharing networks.
Starting in 2006 some of the commercials were recorded as 30 second spots. This was done to accommodate the desire of Clear Channel Radio and other radio companies to air shorter commercial breaks.
In the fall of 2006, Anheuser-Busch sponsored a comedy tour titled "Real Men of Comedy" starring John Heffron, Joe Rogan, and Charlie Murphy. This tour featured the announcer and singer from the Real Men of Genius commercials performing several of their famous commercials at the beginning of the show.
The following is a complete list of all the "Real Men of Genius" commercials, according to Anheuser-Busch: